Communication in Business Environment
We all know the importance of communication in our daily lives. Nothing can take place without some method of communication being used to express ourselves for whatever purpose. Communication is even more valuable in a business environment as there are several parties involved. Various stakeholders, whether they are customers, employees or the media, are always sending important information to each other at all times. We are therefore constantly using some form of communication or another to send a message across. Without these different methods of communication available today, it would take forever for us to carry out business as efficiently as it is done today and with the same speed. Let's try and understand what these methods of communication are. Methods of Communication
Numerous new instruments have emerged over the years to help people communicate effectively. The different categories of communication are: Verbal Communication: face-to-face, telephone, radio or television and other media. Non-Verbal Communication: body language, gestures, how we dress or act - even our scent. Written Communication: letters, e-mails, books, magazines, the Internet or via other media. Verbal Communication
Verbal communication entails the use of words in delivering the intended message. The two major forms of verbal communication include written and oral communication.
Advantages of Verbal Communication
Saving of Time, the greatest advantages of verbal communication, is saving of time. Under this system of communication the messages are communicated immediately without consuming any time. Verbal communication is the only way out during urgent condition and when immediate action is necessary.
Saving of Money As there is no formal method of communicating the message, no help of any particular media of communication is taken, and this type of communication saves a lot of money.
More effective as there is direct touch of the sender of message with the receiver of message these messages prove to be more effective. The sender of message can also exercise his personal influence over the receiver of message.
Knowledge of Reaction of Message an important advantage of verbal communication is that under this method of communication, the sender of message can judge the reaction of the message on its receiver. He comes to know whether the receiver of the message will follow it or not.
Clear Doubts Verbal Communication is also better form the point of view that the doubts regarding the message, if any, between the sender and the receiver of message can immediately be cleared and the receiver of the message can immediately get the explanations regarding any point or the message.
Increase in Productivity and Efficiency Verbal communication is more effective. It increases the productivity and efficiency of workers because they clearly understand it and follow it.
Disadvantages of Verbal Communication:
Lack of Proof of Message the greatest disadvantages of verbal communication is that there is no proof of the message communicated.
Not Suitable for Future Reference As there is nothing in writing supporting the messages communicated under this method, it is not suitable for future reference. If there is any dispute on any point of the message, it cannot be helped in any way.
Not Suitable in Case of Distance If the receiver and the sender of the message are living at a distance from each other, this method of communication is not suitable because it will increase the cost of communication, it will not be effective because of lack of personal touch and it may not be clear and explanatory.
Nonverbal communication entails communicating by sending and receiving wordless messages. These messages usually reinforce verbal communication, but they can also convey thoughts and feelings on their own.
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