Mass Media

Topics: Mass media, Marshall McLuhan, Media influence Pages: 6 (1824 words) Published: December 6, 2013


The mass media, since being invented, have experienced many improvements, undergone numerous in variety from television, radio, newspaper to the internet. People watch televisions every day, read newspapers every hour, therefore, it goes without saying that mass media has the capability to affect their mind. The mass media, including TV, radio, newspaper play a very important role in our modern life. They have changed our life very much. It is not disgusting to say that they have a great influence in shaping people’s ideas, both for the better and the worse. The mass media affects people’s fashion. Simply take a glance at the way you dress right now, it was probably something you have picked up over the internet or magazines. What we are wearing may look similar to what famous actors or singers have worn recently. And all of the things we often to is to imitate the models appear every day in fashion shows.             

The media builds up our knowledge about social issues and have significant influence on our attitude towards the problems. Every day there are several events broadcasted and analyzed on television and radio. We cannot deny that the mass media have a great contribution to shaping our ways of thinking. It is obvious that the mass media also play an important role in our attitude to life. In this assignment, I have considered a number of very compelling aspects of this topic: what impact do media have on children? And how can parents and

others influence these media effects on children?
What is media?
Media is a tool used to convey mass communication to a larger audience or market. Up until the 20th century the main source of information were TV, Radio, Magazine, Newspaper and lately the internet. These mass media plays a big role in our life.

How it affects us:

 There are still so many people that will insist that the images on TV and works and picture in Newspaper are not responsible for the problems of the society. The media is a good source of information and entertainment. In this first section I will talk about how the media affect our awareness, knowledge, attitude and behaviour. You will see the people turn to media learn about Moral Values and interpersonal relationship from the media.

 A medium give us an opinion of various cultures, religious and believes. These help us to identify ourselves and others. It shows that how people live, what they believe in and describe the society. Most television viewer considers Arabs as terrorist because of the way they are portrait in the news. Heavy usage of this image may result in the cultivation of opinion. News that we get from certain media contradict the real society. You have to actually understand their religion and believe in order to make a statement about the person or the society.

How the media affect our attitude and behaviour:

The media have a great effect on the society and in our life experience. We sometimes try to apply these concepts to our everyday life. Teenagers like to watch TV shows about Love, Fashion, Relationship, violence, many other things. On the other hand older people watch things about Food, Health, Exercises and news from the world. This affect everyone behaviours at that particular time. Media can be a great source of wisdom and knowledge but we should realize its impact on our society, our family, our attitudes, our kids and our self. The media have a great effect on our society and in our attitudes, our kids and our self. The media have a great effect on the society and in our life experience. We sometimes try to apply these concepts to our daily life. Mass media as we know can give an effect to our education, environment or may be family life. Sometimes media can give a positive effect and sometimes it will give a negative effect to our life.

Influence of mass media:    

 In the last 50 years the media influence has...
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